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Bringing buildings to life: architectural projection mapping

Exploring the latest art-meets-technology-meets-architecture phenomenon
Vimeo Festival projection mapping, set against Frank Gehry's IAC building, New York, by Seeper (2010)
Vimeo Festival projection mapping, set against Frank Gehry's IAC building, New York, by Seeper (2010)


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By projecting a 3-Dimentional visualisation onto a 2-Dimentional surface, architectural projection mapping, which precisely matches an image with the facade of a building, can appear to transfigure, disintegrate or even collapse a structure in real time. The complex technique has allowed artists to turn any surface into a dynamic spectacle of light and shadow.

Increasingly utilised within advertising industry, the spectacle has been popularised by art and technology collectives such as London-based Seeper, whose recent sensational show, for video-sharing site Vimeo, brought New York’s notoriously heavy traffic to a standstill.

Follow the link to Architecture Today for more examples of architectural projection mapping.


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Image courtesy of Vimeo Staff