Advertising Outdoors

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Watch this Space!

An in-depth study of outdoor advertising since the early 19th-century.

David Bernstein

Edición:

precio: USD$39.95

Datos

Paperback
English
290 x 250 mm, 11 3/8 x 9 7/8 in
240 pp
553 ilustraciones a color, 35 ilustraciones en blanco y negro
ISBN-13: 9780714843865
ISBN-10: 0714843865

Resumen del libro

An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections
Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others
Ten chapters on diverse themes, including brand identity, poster rules and future trends
Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising

revistas de prensa

'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)

'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)

'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

Acerca del autor

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.