History of the Poster

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Geschichte des Plakates/Histoire de l'affiche

A seminal study of the history of the modern poster.

Texts by Josef and Shizuko Müller-Brockmann in English, German and French

Edición:

precio: USD$39.95

Datos

Paperback
English
250 x 253 mm, 9 7/8 x 10 in
244 pp
144 ilustraciones a color, 97 ilustraciones en blanco y negro
ISBN-13: 9780714844039
ISBN-10: 0714844039

Resumen del libro

Reprint of a classic and hard-to-find book originally published in 1971
Conceived, written and designed by Swiss master Josef Müller-Brockmann - one of the 20th century's greatest graphic designers
A seminal study of the genealogy of the modern poster from the late 19th century to the 1970s
Richly illustrated with an outstanding archive of 291 images selected by Müller-Brockmann, accompanied by his intriguing insights into composition, function and style
Preserves the design, layout and concept of the landmark original edition

revistas de prensa

'According to the Müller-Brockmans, a poster ‘should inform, stimulate, activate, expound, query, provoke, convince.’ While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint)

'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist’s need for self-expression.' (Stephen Bayley, Independent)

'A design classic.' (The Times)

'A fascinating journey through the glory days of that most inescapable method of visual communication…There’s arresting imagery on almost every page.' (Independent)

Acerca del autor

Josef Müller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).

Shizuko Müller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.